BusinessPlans-USA - Strategic Management Services, Inc.
Strategic Management Services, Inc. About Our Company
Founded in 1980, Strategic Management Services, Inc. (SMS) is a diverse consortium of top executives based in Dallas, Texas. SMS provides its clients with exceptional consulting capabilities gained from years of domestic and international management experience with Fortune 500 companies, top-ten advertising/public relations agencies, and consulting firms.

SMS assists boards of directors and CEOs with a diversified menu of services that include the development and implementation of business plans and corporate growth strategies, often for mergers, acquisitions, and divestitures. SMS works closely with investment banking and other financial sources in obtaining funding for its clients’ growth plans. The Company also offers a high level of professional expertise in the planning and execution of comprehensive marketing, advertising and public relations programs.

SMS’s downloadable BusinessPlans-USA strategic business planning guides are only a small part of what SMS can do for you. We decided to make these materials available online so that we can pass on to you the lessons we have learned from the many times we have taken clients through the entire Situational SWOT Analysis, Business Plan, Executive Summary, and PowerPoint™ Slide Presentation process. All these steps are essential in obtaining funding if needed, and also in being fully prepared if you are thinking of starting, growing, reorganizing, merging or selling your business.

You can also draw from SMS’s diversified capabilities to help you with cross-cultural issues; IT; design and maintenance of outstanding websites for a strong Internet presence; and even political campaigns.
Mike Martinez, Founder and CEO
Mike Martinez earned his spurs as a specialist in strategic planning, marketing, advertising, and public relations while working in management positions in the U.S. and Latin America for such retail, advertising, consulting, and automotive giants as Sears Roebuck, McCann-Erickson, Young & Rubicam, Foote, Cone & Belding, Ford Motor Company, and Hay Associates International. This entailed the planning and execution of growth strategies

and branding campaigns for multinational clients including American Airlines, Nationwide Insurance, Procter & Gamble, General Foods, Exxon, Coca-Cola, Quaker Oats, Coors, Frito-Lay, Goodyear, Chase, Merck-Sharp & Dohme, Revlon, and Pizza Hut. He has also helped many smaller clients, such as banks, car dealerships, aircraft repair firms, and construction companies to grow profitably through the execution of well planned strategies.

Considered one of the country's leading authorities on the Latin American and U.S. Hispanic markets, Mike served as a political and communications consultant and Director of Hispanic Operations for a national presidential reelection campaign in Washington, D.C. He has also undertaken consulting assignments on economic development for the Texas Department of Commerce and the U.S. State Department.

An accomplished writer, artist, and producer/director of many television commercials and industrial films, Mike majored in Mechanical Engineering at Oklahoma State while in the Air Force and completed his undergraduate studies in Journalism at the University of Texas at El Paso. He is totally bicultural and bilingual in English and Spanish, and has a working knowledge of German, French, Portuguese, and Italian. He is married to the former Jacqueline Wilson, who is also a cultural affairs consultant with SMS.

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